Kinsey Schofield has hit out at Prince Harry and Meghan Markle’s latest move in their royal rebranding, as the couple have launched a controversial new website.
The Duke and Duchess of Sussex came under fire this week after rebranding their official website from Archewell to Sussex.com.
The couple feature on the landing page for the website, with an image taken from their last Invictus Games in Dusseldorf.
The website also displays biography pages for the Duke and Duchess, hailing Harry as a “New York Times Bestselling author” for his memoir Spare, praising his “compassion, vulnerability, and unflinching honesty”.
Kinsey Schofield says Prince Harry and Meghan have ‘thrown the Sandringham summit out the window’
GBN America / PA
Meghan’s collection of achievements mentions her role as a “champion of human rights and gender equity” and briefly pays tribute her former Hollywood career.
The royal couple have since broken their cover at a skiing resort in Whistler, British Columbia, as they met with athletes at the training camp for the Invictus Games Vancouver Whistler 2025.
Responding to the criticism of the website and their decision to use the royal crest, a spokesperson for the Sussex office said: “We’ve heard time and time again that certain opportunities are make or break for the couple. They’re still here.
“They’re still working and pursuing what they believe in, despite constantly being challenged and criticised. This couple will not be broken.”
Prince Harry and Meghan Markle launched their new website this week
Sussex.com
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Discussing the rebrand with GBN America, royal commentator Kinsey Schofield says the new site “flirts with what they agreed not to do during the Sandringham Summit”.
Schofield explained: “It makes you wonder if they have completely just thrown the Sandringham summit agreement out the window, because they didn’t get what they wanted, because the outcome wasn’t the outcome they wanted.
“You can’t monetise the royal brand – basically they’ve relaunched Sussex Royal, without the word royal, but they’re using a crest and they’re using their titles.”
Schofield suggested the move may be because they have “polluted the Archewell brand” with Prince Harry’s court cases over recent years, and supporters of the couple “don’t really know what the Archewell foundation stands for”.
Kinsey Schofield says the launch of their new website has been ‘controversial’
GBN America
Schofield argued: “Perhaps somebody has instructed to separate Archewell from their personal lives, from the personal chaos, because it’s negatively affecting this charitable brand that they’re trying to get going and trying to get people to take seriously.”
Discussing the website’s rebrand, she admitted: “I think that the website is not a great look, it’s almost as if they’ve taken advantage of the fact that the Queen is gone and the King is is currently incapacitated.
“He’s not a working member right now, he’s taking a step back. So I think that it looks a little bit like they’re taking advantage of the situation and the website’s as boring as they are.”
Source Agencies
