Disney+ is officially in its Taylor Swift era.
With the launch of “Taylor Swift: The Eras Tour (Taylor’s Version)” on Disney+ on March 14 at 6 p.m. PT, the megastar is getting a homepage takeover on the streamer. For one day only, the service’s main screen will feature nine curated sets of titles inspired by each of the singer’s eras — including “Fearless” (e.g. “Moana”), “1989” (e.g. “The Little Mermaid”) and “Midnights” (e.g. “Cinderella”).
The Swift takeover of the Disney+ homepage will be worldwide with a few exceptions, including Turkey, where the film will not be available until April 3.
Disney reportedly paid more than $75 million for worldwide streaming rights to “The Eras Tour” concert film, which Swift’s company produced. The newly expanded version of “The Eras Tour” on Disney+ — clocking in at three and a half hours — includes five bonus songs: “Cardigan,” from “Folklore,” plus four acoustic songs: “Death by a Thousand Cuts,” “Maroon,” “You Are in Love” and “I Can See You.” The film was shot at the first three L.A. shows of the Eras tour last August.
Titles in Disney+’s Swift-themed collections include:
- Fearless (Disney’s Version): “Heroic and brave adventures” including “Moana,” “Percy Jackson and the Olympians,” “Limitless With Chris Hemsworth”
- Speak Now (Disney’s Version): “Enchantment, princesses and dragons” including “The Princess Bride,” “Enchanted,” “The Princess Diaries”
- Red (Disney’s Version): “Everything red,” including “Turning Red,” “The Incredibles,” “High School Musical”
- 1989 (Disney’s Version): “Classics from Taylor’s birth year” including “The Little Mermaid,” “Honey, I Shrunk the Kids,” “Turner & Hooch”
- Reputation (Disney’s Version): “Big reputations, endgames and snakes” including “Cruella,” “The Empire Strikes Back,” “Avengers: Endgame”
- Lover (Disney’s Version): “Celebrating romance of all kinds” including “Love, Victor,” “Robin Hood,” short film “Paperman”
- Folklore (Disney’s Version): “Cottagecore, folklore and fables” including “Snow White and the Seven Dwarfs,” “The Chronicles of Narnia: The Lion, The Witch and the Wardrobe,” and (of course) “Taylor Swift: Folklore: The Long Pond Studio Sessions”
- Evermore (Disney’s Version): “Tales of love, witchy adventures and woodland aesthetics” including “Into the Woods,” “Once Upon a Time,” Tuck Everlasting”
- Midnights (Disney’s Version) “Everything nighttime, cats and sparkly” including “Cinderella,” “The Aristocats,” “Moon Knight”
Here’s a look at the Disney+ homepage for “The Eras Tour” launch:
In its theatrical release, “Taylor Swift: The Eras Tour” generated $261.7 million at the global box office after its Oct. 13 debut, making it the highest-grossing concert film to date. The film was released digitally via Universal Pictures on Dec. 13, Swift’s birthday, with three bonus songs not in the theatrical release — “Wildest Dreams,” “The Archer” and “Long Live” — which are also in the Disney+ version.
Source Agencies
