It’d be an understatement to say that Blumhouse Productions has been making some serious noise in the movie business over the past decade. Producer Jason Blum and co. have truly carved out a space for themselves by delivering a vast array of horror offerings. They’ve delivered original offerings like The Purge, Get Out and M3GAN but have also rebooted some beloved IPs. Among those are the Halloween series as well as The Exorcist. Now, it seems the company is preparing to revive yet another famous piece of work, and it’s definitely a biggie.
During Lionsgate’s presentation at CinemaCon, it was confirmed that Blumhouse is officially set to reboot The Blair Witch Project. This not only marks yet another major release for the entertainment brand but it also signifies the beginning of a multi-picture deal between Jason Blum’s corporation and Lionsgate. CinemaBlend was present at the panel, during which the film studio’s Motion Picture Group chair, Adam Fogelsen, discussed the production. As he put it, this will be a “new vision” for the franchise “that will reintroduce this horror classic for a new generation.” In a statement, he also said:
I have been incredibly fortunate to work with Jason many times over the years. We forged a strong relationship on ‘The Purge’ when I was at Universal, and we launched STX with his film ‘The Gift.’ There is no one better at this genre than the team at Blumhouse. We couldn’t be more pleased to be working with them on this and other projects we look forward to revealing soon.
The Blair Witch Project, which hit theaters in 1999, still stands as one of the scariest and most influential horror flicks ever put to film. The found-footage production centers around three aspiring filmmakers, who trek across the Black Hills of Maryland to make a documentary about the movie’s titular myth. In time, the trio meet ambiguous ends and, as explained, their footage is what makes up the feature itself. Daniel Myrick and Eduardo Sánchez’s independent movie grossed over $248 million worldwide against a budget that reportedly didn’t exceed $750,000.
More to come…
Source Agencies
