Hulu has set a cooking series titled “Talking Sabor” from celebrity chef Aarón Sánchez.
Premiering on April 24, “Talking Sabor” sees Sánchez travel to 16 Latino-owned restaurants across Los Angeles, New York, Houston and Miami alongside guests including Justin Quiles, Olympic boxer Marlen Esparza, Zabdiel de Jesús, Amara la Negra, Adriana Fonseca, Jesús Trejo, chef Wes Avila and Cyn Santana.
“I’m on a very special mission,” Sánchez says in the trailer. “My job is to choose a really delicious appetizer, and my guest is going to choose the entree. Together, we’re going to design an unbelievable menu that’s going to celebrate Latino flavors. This menu is going to change your palate and mind.
Sánchez, who is Mexican American, is best known for starring in food series including “Chopped,” “Iron Chef America” and “MasterChef.” He is also the author of “La Comida del Barrio: Latin-American Cooking in the U.S.A.,” “Simple Food Big Flavor: Unforgettable Mexican-Inspired Recipes from My Kitchen to Yours” and “Where I Come From: Life Lessons From a Latino Chef.”
“Talking Sabor” hails from a collaboration between Sánchez’s production company Cocina (owned by parent company Mecenas), Pepsi and Disney Advertising.
“At Disney, we are continuously pushing for solutions that connect our audiences to content and experiences that resonate in meaningful and authentic ways. Our collaboration with Pepsi and Cocina is an incredible example of how our brands are able to deliver the celebration and how we can jointly influence culture at scale,” said John Campbell, senior vice president of entertainment and streaming solutions at Disney Advertising. “Our individual strengths and missions to empower communities are greatly enhanced when we come together, highlighting the important power and impact of collaboration.”
“’Talking Sabor’ is to a large degree the byproduct of two highly influential companies like Pepsi and Disney which are heavily invested in celebrating the richness of Latino culture and its profound impact in U.S. culture and, by extension, representing a pivotal moment and a unique chance for Mecenas to shine,” said Sarah North, chief creative officer of Mecenas. “Chef Aarón brings his unmatched talent and passion to the series, creating a space where food becomes a bridge between cultures.”
“As one of the newest and largest initiatives within our Mejor con Pepsi brand campaign, we couldn’t have asked for better partners to bring ‘Talking Sabor’ to life,” said Esperanza Teasdale, vice president and general manager of the Hispanic business unit at PepsiCo Beverages North America. “Not only does the series shine a beautiful light on the diversity of Hispanic cuisine and culture, it also encourages discovery of some of the most loved Hispanic-owned restaurants in cities across the U.S.”
See the trailer for “Talking Sabor” below.
Source Agencies
