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Cirque du Soleil is known for their extravagant visual displays but the entertainment brand is tapping into more sensory experiences (the ones you can smell) with the launch of a debut fragrance.
Created in partnership with Flower Shop Perfumes Co., the brand new perfume is called “l’eau de
parfum by Cirque du Soleil” and will be exclusively available to purchase at starting Wednesday, May 8.
“In our 40th year in business, we are continuing to evolve beyond our live show offerings and
tap into additional creative avenues, which is why we are thrilled to announce this fragrance
with Flower Shop,” Eleni Planet, director of licensing and collaborations at Cirque du Soleil Entertainment Group, said in a statement. “Consumers around the globe can now experience the awe found in our iconic shows and share the joy of Cirque du Soleil every day.”
According to the description, the perfume weaves notes of bergamot, red apple, cotton candy, iris and freesia, buttery popcorn, warm sandalwood, vanilla bean and caramelized amber. The glass bottle is crowned with an Art Deco tiered top and a ridged gold stopper featuring a large sun rising above the moon, paying homage to the “circus of the sun.” Each 100 ml eau de parfum bottle will retail for $195.
The campaign, featuring model Alyda Grace, was shot in Paris by acclaimed photographer Elizaveta Porodina.
It was also a full-circle moment for the co-founder and CEO of Flower Shop Perfumes, Isaac Lekach, who said his father Ilia Lekach, sought to create a Cirque du Soleil fragrance more than 20 years ago. “For us to be able to bring it to life now is an extraordinary honor,” the younger Lekach said in a statement. “We approached the task with utmost reverence, faithfully mirroring the meticulousness emblematic of Cirque du Soleil’s unparalleled artistry.”
Shop the L’eau de Parfum by Cirque du Soleil at ttps://parfumcirquedusoleil.com starting May 8.
Source Agencies
