The grandeur of Sanjay Leela Bhansali’s Heeramandi did not stop with just gracing the Netflix screens of anticipated fans across the world. It made sure to reach audiences in unprecedented ways – one of them being Mixed Reality.
Beyond the Screen: Flam’s MR Technology makes Heeramandi’s opulence shoppable
The Mixed Reality campaign resulted from a collaboration between AJIO, an online fashion store, and Flam, a tech startup specializing in creating mixed reality experiences. This innovative campaign aimed to bridge the gap between the physical and digital worlds, transporting customers into the opulent atmosphere of Heeramandi. AJIO strategically included QR codes within specially designed Heeramandi invite cards delivered through Swiggy Instamart orders. Upon scanning the QR code, users unlocked a captivating Heeramandi MR experience crafted by Flam. The MR experience also had a CTA button that seamlessly led the audience to AJIO ‘House of Ethnics’ – a clothing line inspired by the aesthetics of the show.
The Flam-powered MR experience allowed users to virtually interact with the House of Ethics collection. Customers could view models showcasing exquisite garments within a meticulously recreated setting inspired by Heeramandi’s opulent sets. This interactive element not only offered a closer look at the clothing but also transported users into the world of the show, deepening their engagement with the brand and collection.
“We’re thrilled to have collaborated with AJIO on this groundbreaking project,” said Shourya Agarwal, CEO of Flam. “The MR experience seamlessly blends the elegance of the House of Ethics collection with the grandeur of Heeramandi, offering a truly immersive shopping journey for customers.”
The AJIO and Flam collaboration demonstrates the immense potential of MR in revolutionizing the fashion retail landscape. This campaign serves as a testament to the power of creative storytelling and immersive technology in driving brand engagement and customer satisfaction.
“We blended mixed reality into the physical royal invite, taking customers through the world of Heeramandi, and helping them shop the dreamy look directly from the invite.” said Sayooj Surendran, Lead – Corporate Communications & PR at AJIO.” By incorporating Flam’s innovative MR technology, we were able to transport customers into the world of Sanjay Leela Bhansali, a universe deeply adored by millions.”
The AJIO and Flam collaboration demonstrates the immense potential of MR in revolutionizing the fashion retail landscape. This campaign serves as a testament to the power of creative storytelling and immersive technology in driving brand engagement and customer satisfaction.
Also Read: Heeramandi actress Sonakshi Sinha continues to stand her ground on ‘not doing intimate scenes’; actress says, “I’ve always made it clear to my director”
More Pages: Heeramandi Box Office Collection
, Heeramandi Movie Review
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