Filmmaker Nag Ashwin’s upcoming sci-fi epic, Kalki 2898 AD is set to become one of the most monumental Indian films of all time. The film has truly left a mark with its visual and technical excellence, as well as its groundbreaking promotional campaigns, which include the introduction of a prelude series for its heroes, ‘Bujji’ and Bhairava, a spectacular launch event in Hyderabad to unveil the first-ever futuristic vehicle ‘Bujji’, created entirely from scratch, and character unveiling in Nemawar amongst many more.
Exploring the groundbreaking promotional campaigns of the sci-fi epic Kalki 2898 AD
Rewriting the rules of promotional campaigns in Indian cinema, below we look at all the promotional strategies of Kalki 2898 AD which have proven that it’s one of the most innovative films ever being made in India. Take a look:
A Prelude ‘B&B’ Series Starring Bhairava and ‘Bujji’, to Premiere on Amazon Prime Video
Kalki 2898 AD premiered its prelude series ‘B&B’ on the streaming platform Amazon Prime Video on May 31, 2024. The animated series explores the friendship between Prabhas’ Bhairava character and the futuristic vehicle ‘Bujji’. The sci-fi epic becomes the first Indian film to release such a prelude ahead of its release. An entertaining watch for people across all age groups, the ‘B&B’ series promises brilliant animation and visual experience.
Epic ‘Bujji’ Launch in Hyderabad
In a grand, one-of-a-kind launch event in Hyderabad, Kalki 2898 AD unveiled its fifth hero and futuristic vehicle, ‘Bujji’, the life-size best friend of Prabhas’ character Bhairava. Attended by nearly twenty thousand people, along with director Nag Ashwin and producers, the event showcased the innovative vision of the makers, being the first to create such a vehicle as a character for the film. Prabhas made a smashing entry by crashing through a huge wall with ‘Bujji’, kicking off the film’s grand promotional campaign five weeks before its release.
Amitabh Bachchan’s Poster Reveal
A special poster was unveiled of megastar Amitabh Bachchan’s look in the film ahead of the character video unveiling. Draped in white, he sits inside a temple, gazing towards a bright ray of light. The caption, ‘Samay Aa Gaya Hai’ stirred major excitement among fans for the official character introduction.
Ashwatthama Teaser Video
In an intriguing, multilingual Pan India teaser, Amitabh Bachchan was introduced as Ashwatthama. Dressed in all-white, he exuded mystery with his portrayal of the character. Initially aired exclusively during IPL 2024 on Star Sports, the teaser quickly went viral, showcasing Amitabh Bachchan in his Ashwatthama avatar.
Amitabh Bachchan’s Character Intro Unveiling in Nemawar
Amitabh Bachchan’s character unveiling as Ashwatthama in Kalki 2898 AD’ took place through a monumental projection at Nemawar, Narmada Ghat in Madhya Pradesh, garnering immense love from fans. The selection of Nemawar and Narmada Ghat held great importance as it’s believed that Ashwatthama still walks the grounds of Narmada, further heightening curiosity for the film and Amitabh Bachchan’s portrayal in the film.
Release Date Announcement with New Poster Reveal ft. Amitabh Bachchan, Prabhas and Deepika Padukone
Amidst much anticipation, Kalki 2898 AD announced its theatrical release on June 27, 2024, marking one of the year’s biggest releases. Along with the release date announcement, a striking new poster featuring Amitabh Bachchan, Prabhas and Deepika Padukone standing against a vast battlefield backdrop was unveiled, hinting at an epic upcoming cinematic experience.
Prabhas’s special message as Bhairava for IPL teams
How many of you have seen our #Bhairava ??????????#KalKeLiyeAajKhelo #Kalki2898AD #Prabhas @starsportsindia pic.twitter.com/cokvMQwYfm
— Prabhas FC (@PrabhasRaju) April 30, 2024
Prabhas portraying Bhairava in the sci-fi epic took over global television screens during IPL 2024 airings on Star Sports. In a historic fusion of cricket and cinema, the actor drew parallels between cricket and warfare, further increasing excitement for the film and the tournament ahead.
Amitabh Bachchan as Ashwatthama announces the ‘T20 World Cup Ka Shankhnaad’
During the IPL 2024 broadcast, Amitabh Bachchan yet again entertained global audiences as Ashwatthama, bringing together India’s two passions – cricket and cinema. In a special video premiered exclusively on Star Sports, the actor was seen adorning a gem on his forehead, while delivering a powerful message for the Men In Blue ahead of the T20 World Cup 2024.
Featuring an ensemble star cast including Amitabh Bachchan, Kamal Haasan, Prabhas, Deepika Padukone, and Disha Patani in key roles, Kalki 2898 AD is directed by Nag Ashwin and produced by Vyjayanthi Movies. A multilingual, mythology-inspired sci-fi spectacle set in the future, the film hits the screens on June 27, 2024.
Also Read : Kalki 2898 AD’s 6-ton electric car Bujji embarks on nationwide tour across India; deets inside
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