On the day when the entire country and people abroad were glued to their television sets to track the mandate of the Lok Sabha elections, India Today broke all records and secured an absolute majority by bagging around five lakh concurrent viewership.
As the vote counting progressed, pitching an interesting contest between the BJP-led National Democratic Alliance (NDA) and the INDIA bloc, India Today held 66 per cent market share of concurrent viewers.
Concurrent viewers are the number of people watching a particular video at the same time. Peak concurrent viewership is the highest number of people hooked to a live stream during a particular time.
Additionally, India Today also achieved 50 crore minutes of watch time across all social media platforms, including YouTube, Facebook and X.
Even the engagement time on WhatsApp was around 10,000.
AajTak, India Today’s sister channel, broke its own record as more than 50 per cent of Hindi viewers tuned in to the channel for the latest updates of the Lok Sabha election results.
During the counting of votes for the Lok Sabha elections, AajTak held more than 50 per cent market share in viewership. This share was greater than the combined viewership of all other channels.
The viewership share of AajTak rose from 50 per cent to 60 per cent and at its peak during the counting process. AajTak was viewed 3.5 times more than the second-ranking channel.
Notably, AajTak surpassed its own previous viewership records set during the Ram Temple consecration and the Chandrayaan landing. On various platforms, an average of nearly five million people were watching AajTak to get the latest updates of Lok Sabha election results. Additionally, AajTak’s digital platform was viewed for more than 200 crore minutes during the counting hours.
AajTak also dominated on YouTube, with 2.5 million viewers, capturing 33 per cent of the market share. The channel’s WhatsApp followers grew by over 1,00,000 in just a few hours, with more than 75,000 interactions recorded. Furthermore, AajTak was searched over 10 million times on Google on the same day.
Source Agencies
