Latin Mafia — consisting of brothers Milton, Emilio and Mike de la Rosa — has signed an exclusive record deal with Rimas Entertainment, Variety has learned. They join the label home to Latin music stars Bad Bunny, Eladio Carrión and Arcángel, among others.
News of the group’s signing comes after they secured slots in global music festivals, including their U.S. debut at Coachella, Sueños in Chicago and Summerfest in Milwaukee. As independent artists, Latin Mafia has grown a dedicated pool of fans with only an eclectic handful of singles that gained traction on Spotify, where they boast nearly seven million monthly listeners. Based in Mexico, the trio’s sound ranges from R&B, reggaeton and trap, to indie, pop, afrobeats and EDM.
Latin Mafia tells Variety their debut album, which is said to be released later this year, will be “very different” than their previous releases.
“We’re experimenting a lot and changing even more,” the group said jointly. “We could say that on the album everything starts from contrast — of saturation and noise, with the non-existent and almost barely perceptible; of the simple and the exaggerated, as well as the reasonable and the irrelevant.”
The group described signing a deal with Rimas as “synergetic,” adding that “we feel Rimas is a record label with a very young mentality.” They continued, “[Rimas] understands this industry is always changing and that today, the music industry stands for something totally different than it did [before].”
Junior Carabano, vice president of Rimas, said the signing was a “testament to our expansion in Mexico,” adding that the deal took a year to complete. The deal was said to have involved multiple bids from other major labels.
“This amazing achievement is the result of a year of hard work, and I am incredibly grateful to have made it a reality,” said Carbano. “This has been my biggest priority over the past 12 months, and signing Latin Mafia means a lot to me personally. We’re honored to welcome them and appreciate their trust in our work. We’re excited to embark on this adventure, giving them our best to bring their music to expansive new audiences in Mexico and around the world. I can’t wait to write their next chapter together and make history.”
Latin Mafia’s biggest songs include “Patadas de Ahogado,” “Flores,” “Julietota,” “Se Fue La Luz,” and “No Digas Nada.” The band has already completed dates at Lollapalooza Argentina, Lollapalooza Chile, Costa Rica’s Picnic Festival, Colombia’s Estereo Picnic, Guatemala’s Empire Music Festival, and Justas Festival in Puerto Rico. They’re set to perform for Mexico’s Baja Beach Fest on Aug. 10.
Source Agencies
