As the Indian Film Industry gears up for a blockbuster-packed second half of 2024, the race for securing screens is intensifying. Distributor Anil Thadani, a prominent figure in the distribution sector, has proactively begun booking single screens for three major releases: Devara, Bhool Bhulaiyaa 3, and Pushpa 2. This strategic move aims to ensure prominent showcasing and commercial success for these films, giving Thadani’s AA Films an upper hand over competitors.
Distributor Anil Thadani secures single screens for Devara, Bhool Bhulaiyaa 3, and Pushpa 2
Strategic advantage
An industry insider revealed, “Anil Thadani has started to block single screens for Devara, Bhool Bhulaiyaa 3, and Pushpa 2. His idea is to lock all the commercials in advance to ensure prominent showcasing for his projects. He is confident all three films are potential money spinners and deserve ample showcasing in India.” This approach not only guarantees screen availability but also strengthens the relationship between exhibitors and AA Films, positioning them favourably for the next couple of years.
Upcoming releases
Devara is set to hit theatres on September 27, 2024. The film marks the return of NTR Jr. to the big screen after the colossal success of RRR, and features Janhvi Kapoor in a key role. This much-anticipated release has fans eagerly awaiting NTR’s next cinematic endeavour.
Bhool Bhulaiyaa 3 is slated for a Diwali 2024 release. Kartik Aaryan reprises his role as Rooh Baba, with the original star, Vidya Balan, returning to the franchise. The film also stars Madhuri Dixit and Tripti Dimri, adding more excitement to the horror-comedy series.
Pushpa 2, another highly awaited film, has locked December 6, 2024, for its release. Following the massive success of Pushpa: The Rise, the sequel is expected to continue the high-octane action and drama, featuring Allu Arjun in the lead role.
Industry impact
The strategy of booking screens well in advance for all three projects collectively gives AA Films a substantial advantage. As the source elaborates, “It’s always a case of plenty. AA Films will ensure the right flow of releases for the next two years, which strengthens the relationship between exhibitor and distributor.” This foresight in planning not only secures favourable slots for Thadani’s projects but also demonstrates the growing significance of strategic distribution in the competitive landscape of Indian cinema.
With these high-profile releases on the horizon, the anticipation is building, promising an exciting and lucrative period for the Indian film industry and moviegoers alike.
More Pages: Devara: Part 1 Box Office Collection
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