Bollywood saw its first film entering the famed Rs. 100 crore club with Ghajini (2008), starring Aamir Khan. It was a remake of the Tamil film of the same name and was produced by Allu Aravind, one of the biggest producers in Telugu cinema and also the father of superstar Allu Arjun. He is known for mass appealing films and during the South India Film Festival held earlier this year in March in Hyderabad, the filmmakers talked about remaking films and where Bollywood is lacking.
Producer and Allu Arjun’s father Allu Aravind explains what’s ailing Bollywood: “Bombay filmmakers are LOCKED between Bandra and Juhu; they need to realize that UP and Bihar are ALSO there”
During a chat with Mid-Day editor Mayank Shekhar, Allu Aravind explained the difference between the Pan-India phenomenon in the 90s and at present, “Now, the gates are open (smiles). The material, which is being produced in this part of India, is being received very well by audiences all-India. Our dubbed films are, in fact, too well-received there (in the Hindi-speaking markets). This means that the content made here is (appealing there). Then, you might argue that content is being made even there, so why it’s not (working in the same manner as our films). I have a slightly controversial answer to this. But this is what I feel and I should be honest.”
Aravind continued, “I respect Bombay filmmakers and their level of thinking. It’s too good. But at the same time, they are somewhere locked between Bandra and Juhu! They are brought up in Bandra and Juhu and their culture and vision are like that. Hence, they are also making films like that. They need to realize that UP and Bihar are also there. Why are films made in Telugu and Tamil being more liked by the Bihar and UP people? This is because of the content. There’s no separate love for us.”
He also said, “Now, I spoke to a couple of people (in the Hindi film industry). I don’t want to name them. They have realized and are trying to make (films that appeal to a larger audience). This specific recognition of the South will soon disappear as our Bombay filmmakers also make (mainstream, appealing films). I think all-India films will be made by all industries now, whenever they pick up a content and a budget to that regard.”
Also Read: Producer and Allu Arjun’s father Allu Aravind says “The trend of remakes is going to DIE”; notes that Drishyam 2 was an exception; also adds “Animal has been seen by every person of every language though it is made in Hindi”
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