CBC to offer Canadian audience Olympic-themed content on multiple platforms – MASHAHER

ISLAM GAMAL18 July 2024Last Update :
CBC to offer Canadian audience Olympic-themed content on multiple platforms – MASHAHER


There will be no shortage of avenues for CBC viewers and readers to follow the around-the-clock Olympic happenings in Paris later this month.

Exciting new content will be released daily by Canada’s Olympic Network across multiple platforms, including television, digital, mobile apps and social media for the July 26 to Aug. 11 event.

Audiences will be informed with various digital series available across social media, including CBC Sports YouTube and TikTok; CBC Olympics X, Facebook and Instagram, along with digital platforms CBC Gem and CBC Paris 2024 app for iOS and Android devices.

For night owls, Paris Tonight will be hosted by Ariel Helwani daily at 11 p.m. ET from Canada Olympic House in Paris. The show will feature interview segments, games, cultural experiences and more.

During each episode, the Outshine Gold segment, presented by Lululemon highlights a Canadian athlete’s personal story of triumph over adversity.

Olympic fans seeking to know must-watch sports the next day will want to be regulars of Rise and Stream, hosted by Meg Roberts, who will highlight events featuring Canadians as well as those with medal opportunities and key matchups.

There will be an American Sign Language version available on YouTube and Facebook.

Want a deep dive into Canadian results with CBC Olympic analysts? Be sure to follow Hot Takes with host Dale Manucdoc, who will also highlight must-see moments from each day.

Roberts and fellow digital host Manucdoc will greet you at 1:30 p.m. ET each day on Paris Pulse with Meg & Dale to discuss trending storylines and content from the Games in the #Paris2024 conversation. It will be available on the CBC Sports YouTube channel.

Strong, Jemeni to provide fresh Olympic perspective

Those familiar or not with longtime radio duo and media besties Mark Strong and Jemeni will want to tune in to their daily podcast Olympic FOMO, where available. They will provide a fresh perspective to the Olympic conversation chatting with athletes, entertainers and celebrities.

@CBCOlympics social media feeds will share all the moments and excitement from France, with insight from analysts and athletes, while the CBC Sports TikTok account takes Canadians behind the scenes with content created by CBC’s social team in Toronto and Paris.

Those craving a documentary will quickly take to CBC Gem’s collection The Paris Connection, which will spotlight the City of Light and Olympic summer sports.

The lineup includes Citizen Ashe, exploring the enduring legacy of tennis great and noted humanitarian Arthur Ashe; Copa 71, the story of the 1971 Women’s World Cup; and We Dare to Dream, the story of refugee athletes training to compete on the world stage.

The Paris Connection will also broadcast series, including French political drama Savages and comedy/drama Paris Etc. following five women on journeys of self-discovery in the City of Love. Le Weekend, starring Jim Broadbent and Lindsay Duncan as an English couple celebrating their anniversary, and Oscar-winning romantic comedy Midnight in Paris, starring Owen Wilson and Rachel McAdams, are others.

CBC Kids on its YouTube, Instagram and Facebook will continue to share fun Olympic Games-themed music videos and Mosey Talks to Kindergarteners shorts, with kid experts interviewed about all things Paris 2024.

For those unfamiliar with the CBC Kids website, it is home to quizzes, videos and games related to this year’s Olympics. Kids can learn about the Olympic sports, test their knowledge and play cool video game versions of such Olympic events as skateboarding, surfing, mountain biking, tennis and more.

As part of its Olympic Games coverage, CBC Kids News will connect with top athletes, including men’s basketball player Luguentz Dort, who tells the story of the first time he dunked a ball. Breaker Phil Wizard also stumps CBC/Radio-Canada’s kid reporters in a game of 20 questions.

Meanwhile, the connection and crossover between music and sports will be shared by CBC Music. The favourite pump-up songs of members of Canada’s men’s and women’s basketball teams will be shown, while Canadian breakers offer their picks for favourite rap album. Other features include Kofi, the Scarborough, Ont.-raised R&B star who attempted to crack the men’s volleyball team, and the 36-year journey of CBC’s Olympic theme song.

For those interested in podcasts, join host Rose Eveleth for Tested, which follows the unfolding story of elite female runners who have been told they can no longer race as women because of their biology. With the Olympics approaching, they face hard choices, take drugs to lower their natural testosterone, give up their sport entirely, or fight.

Coverage of Team Canada will include programming for 22 hours daily with over 3,000 hours of live sport, up-to-the minute results and personalized alerts.


Source Agencies

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