Google (GOOG, GOOGL) has backtracked on its pledge to eliminate third-party cookies — how web browsers and websites “track” users for advertising — on its Chrome browser after receiving pushback from advertisers.
Dan Howley joins Wealth! to break down the move and why cookies are so important to advertisers.
Google’s parent Alphabet reported second quarter earnings on Tuesday.
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This post was written by Melanie Riehl
Source Agencies
