A boycott against Dunkin Donuts by MAGA supporters and other conservatives circulated through online platforms as one influencer has accused the nationwide coffee chain of refusing to work with him due to his right-wing connections.
What led to the Dunkin boycott?
The CEO of Rumble Chris Pavlovski tweeted last Wednesday that Dunkin wanted his company to drop Steven Crowder, a conservative talk show host, and steer away from “right wing culture.” Rumble is a video sharing platform that has a more conservative audience.
The alleged emails that Pavolvski sent out in his tweet show messages from Dunkin, Inspire Brands and Diageo North America that expressed that they were opposed to showing up on the site because it is “too polarizing from a brand sustainability standpoint.”
In the same tweet, Pavolvski said his response was “no, we don’t discriminate. All cultures are welcome on Rumble.”
Dunkin has not sent out a response on any of their social media accounts or on any press release on its website.
Many Rumble supporters expressed how they are ready to boycott the coffee chain because of their alleged refusal to appear on the platform.
A Twitter user with over two million followers tweeted out an image that showed #boycottDunkin reached up to two on trending on X, formerly Twitter, at one point last Wednesday. The post accumulated 11,000 retweets and 41,000 likes.
Many responses under Pavlovski’s original post supported the idea of a boycott against Dunkin.
The boycott’s trending topic has died down, at least on social media. As of Monday afternoon, #boycottDunkin is no longer trending on X, and the hashtag is not among the Top 100 trends on Tiktok.
Dunkin locations in New Jersey
Dunkin Donuts has 866 shops located in New Jersey, according to World Population Review.
Many North Jersey towns are multiple shops in their district according to the Dunkin website, such as seven in Paramus, four in Hackensack and three in Englewood.
This article originally appeared on NorthJersey.com: Why are people boycotting Dunkin’ Donuts? Here’s the reason
Source Agencies
