You’ve probably noticed people on the internet seeing life through a new lens. They’re being “very demure, very mindful” thanks to Jools Lebron, known as @joolieannie on TikTok.
Word of the week: Be very demure. Very mindful. Very cutesy.
— 𝐌. (@mxniquejade_) August 12, 2024
Twitter: @mxniquejade_ / Via Twitter: @mxniquejade_
In a now viral TikTok with nearly 7 million views, Jools is sitting in her car explaining to us how she comes to work very demure, “I do my makeup, I lay my wig, I do a little braid, I flatiron my hair, I do chi chi’s out. I do Viral Vanilla *sprays perfume.* Very demure, very mindful.”
The phrase quickly took off online with people sharing how they act demure in their own lives, and the internet has not been able to rest since. Here are 20 of the demurest tweets on the internet right now:
1.
Twitter: @seangarrette / Via Twitter: @seangarrette
2.
@Twitter: @papitriste / Via Twitter: @papitriste
3.
NBCUniversal / Twitter: @mediumsizemeech / Via Twitter: @MediumSizeMeech
4.
You see how I quietly move on from failed relationships and friendships… very mindful, very cutesy, very demure😂
— Body Piercings by Lola (@ThePhoenix____) August 14, 2024
Twitter: @thephoenix___ / Via Twitter: @ThePhoenix____
5.
eating taco bell in the taco bell parking lot at sunset, very mindful, very demure
— Taco Bell (@tacobell) August 12, 2024
Twitter: tacobell / Via Twitter: @tacobell
6.
girls being obsessed with themselves, taking care of themselves, loving themselves is very demure very mindful very cutesy
— sarah (@heavenbrat) August 15, 2024
Twitter: @heavenbrat / Via Twitter: @heavenbrat
7.
You see how I’m crazy over man in private ? Very demure and very mindful
— A. (@Lexiiee_x) August 12, 2024
Twitter: @lexiiee_x / Via Twitter: @Lexiiee_x
8.
u see how ion cheat nomo? very cutesy very classy very demure 🥰
— niyaah2uu_ (@niyaah2uu_) August 17, 2024
Twitter: @niyaah2uu_ / Via Twitter: @niyaah2uu_
9.
she was a brat, he was demure, can i make it anymore obvious
— Daisy Jones (@daisythejones) August 19, 2024
Twitter: @daisythejones / Via Twitter: @daisythejones
10.
Twitter: @b0mbchell_ / Via Twitter: @b0mbchell_
11.
Twitter: @r0xxx2013 / Via Twitter: @r0xxx2013
12.
See how I didn’t take my full shot of tequila because I know I’d throw up? Very mindful, very demure
— Natalie (@jbfan911) August 18, 2024
Twitter: @jbfan911 / Via Twitter: @jbfan911
13.
people hella mad about demure but we should have a new popular word every week, let’s rebuild the public’s vocabulary ! pic.twitter.com/duiBXJgOkF
— ☆ 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯 𝐬𝐜𝐨𝐫𝐩𝐢𝐨 ☆ (@incxgnegrx2) August 17, 2024
Twitter: @incxgnegrx2 / Via Twitter: @incxgnegrx2
14.
you’re not demure you’re demonic
— aram (@aramnotagoat) August 14, 2024
Twitter: @aramnotagoat / Via Twitter: @aramnotagoat
15.
The speed with which the internet ran “very demure” into the ground for me is absolutely record breaking. Olympic gold medal-level speed run. Pretty sure I heard it for the first time on Tuesday and I would give ANYTHING not to see/hear it ever again
— Tyler McCall (@eiffeltyler) August 14, 2024
Twitter: @eiffeltyler / Via Twitter: @eiffeltyler
16.
Say demure one more fuckin time
— 🍫Mr.GoodBar🍫 (@BurntCroissaint) August 18, 2024
Twitter: @BurntCroissaint / Via Twitter: @BurntCroissaint
17.
unfortunately i am not demure or mindful i am loud and stupid
— trash jones (@jzux) August 18, 2024
Twitter: @jzux / Via Twitter: @jzux
18.
Im not demure i have an anxiety disorder
— Matt. (@MattTheBrand) August 17, 2024
Twitter: @MattTheBrand / Via Twitter: @MattTheBrand
19.
Variety / Twitter: @karabtweets / Via Twitter: @KaraBTweets
20.
However you feel about everything suddenly being very mindful, very demure, but every time you hear it remember that 55yo trans woman Jools Lebron got to quit her job at the grocery store and is now getting flown out and doing brand collabs on the strength of it. Delicious.
— S. Bear Bergman (@sbearbergman) August 19, 2024
Twitter: @sbearbergman / Via Twitter: @sbearbergman
All jokes aside, this movement has changed the creator’s life. Jools Lebron recently shared a TikTok explaining, “One day, I was playing cashier and making videos on my break, and now I’m flying across countries to host events, and I’m gonna be able to finance the rest of my transition.” You go, Jools! Setting the internet ablaze to live the life of your dreams is very demure, very mindful.
Source Agencies