The Latin Alternative Music Conference will return for its 26th edition next summer, Variety can exclusively confirm. The five-day event will once again take place at the Intercontinental New York Times Square for a lineup of panels, workshops, showcases and more on July 8-12.
“It’s been rewarding to see the growth of the Latin Music industry and the LAMC as a yearly event over the past 26 years,” said LAMC and Nacional Records founder, Tomas Cookman. “Every year we see familiar names from our industry, but also a lot of new faces. It’s where indies, majors and the kaleidoscope of genres and artists that form what is Latin music today meet. We initially started with a focus on what was once called, ‘alternative’ but over these last two decades, what was alternative is now the mainstream. I also feel that the LAMC helps provide opportunities for the next generation of the industry to meet and learn from those that have come before them.”
The LAMC offers a variety of musical performances from the burgeoning Latin alternative music space, including rising and established stars in the rock, hip-hop and electronic space. Additionally, the LAMC honors the Wonder Women of Latin Music, a selection of journalists, publicists and executives from multiple areas of the music business.
Last year, the event included appearances from Latin Grammy winner Fonseca, in addition to Bratty, J Noa, Marcelo Rubio, NSQK, Karina Sofia, Marcelo Rubio and Darumas. The partnerships and schedules for 2025 will be announced at a later date.
The 2024 edition of the conference utilized both virtual and in-person meetings, with almost one million unique viewers tuning in online, per the LAMC.
Registration is now open for $99 each through Jan. 7, and lifts to $199 starting Jan. 8. After June 28, the walk up registration fee is $299. Hotel reservations are now open. Visit for more info.
Source Agencies
