“Monopoly Go!” is crossing over with the Marvel universe for an in-game event that will bring Spider-Man, Wolverine, Deadpool, the Avengers and more of the iconic Disney-owned super hero characters into the mobile game.
During the event, which will launch Sept. 26, “Monopoly Go!” maker Scopely says “Tycoons and Super Hero fans alike will immerse themselves in a thrilling series of events inspired by Marvel, reimagined with the endless charm and imagination of ‘Monopoly Go!’.”
In this “fantastical new experience, Dr. Lizzie Bell, lead inventor of ‘Monopoly Go!’ accidentally unearths a portal” that brings the game together with the Marvel universe in a new world, according to the event’s description. Additional details will be revealed ahead of launch.
“Monopoly Go!” debuted in April 2023 and has since surpassed $3 billion in revenue. Per Scopely, to date, players have passed “Go” more than 120 billion times, completed more than 5 billion boards, and landed in jail 15 billion times.
This new Marvel-“Monopoly Go!” collaboration marks the latest teamup between Scopely and Marvel Games, which previously partnered on roleplaying mobile game “Marvel Strike Force,” which has crossed 1 billion hours played.
“When I first reached out to them, I didn’t know how they would respond, and the reason why is because it’s not an obvious place for Marvel to show up,” Scopely senior vice president of publishing Eric Wood told Variety. “Traditionally, within the game space, Marvel has historically shown up in games that are more action-based. So think of an action RPG, or just RPG or card battle, or what have you, or open-world battle game. And so when we first started to discuss with them, they were open to it, but they were also curious more so than anything of like, ‘Okay, but why?’ And to their credit, they were very open in thinking through what this could look like. And the more and more that the two teams started to discuss ideas and concepts, I think the more they got excited, because it was very different from what you’ve already seen within the gaming space from the brand and where and when it’s shown up.”
“Monopoly Go!” general manager Massimo Maietti added: “In this case, ‘Monopoly Go!’ has so many minigames and features where we believe we can cover this vast tapestry of the Marvel universe as it encounters the Monopoly universe, as well as go deep on some specific storylines or funny moments or hidden details of a character. We introduce Marvel to our game in a way that all players will be happy to see things they know, as well as for true Marvel fans that might meet Monopoly for the first time.”
Source Agencies
