Some models are so hard to come by that consumers are paying well above the sticker price for them
2024 Toyota Prius
By Jeff S. Bartlett, Todd Young
If you have your heart set on buying a new car this year, be prepared to pay significantly more for some models—or choose one that isn’t in high demand.
The new-car market is recovering, with inventory and sales on the rise. But many cars, SUVs, trucks, and special-edition sports cars are still selling for well above sticker price.
In some cases, you might think it’s worth the extra money for your dream vehicle even if it means greater depreciation over time. For other vehicles, it may be better to seek a suitable, more plentiful alternative.
We’re presenting the 10 cars, SUVs, and trucks that are selling the most over the sticker price based on data from TrueCar, a CR partner, starting with the highest and using specific trims as examples. (We omitted some commercial vehicles, like the Chevrolet Express vans, and niche sports cars, like the Honda Civic Type R.) Every model here is selling for 5 percent or more over MSRP.
CR members will see ratings highlights and detailed pricing on specific trims and configurations. Keep in mind that this list doesn’t factor in Consumer Reports’ recommendations, nor do we endorse paying such premiums for a new car.
Of course, local pricing may differ. You can see the transaction prices for these and every other mainstream vehicle from the model pages by clicking through the ratings boxes below or searching via our interactive New Cars A-Z ratings.
CR’s Build & Buy Car Buying Service
In addition to research and reviews, Consumer Reports offers members access to our Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find the vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.
Kia Sportage Hybrid: 9% Over MSRP
2024 Kia Sportage Hybrid LX FWD
MSRP: $28,590
Average spent over MSRP: $2,600
Average transaction price: $31,190
Ford Maverick: 9% Over MSRP
2024 Ford Maverick Hybrid XL
MSRP: $23,920
Average spent over MSRP: $2,083
Average transaction price: $26,003
Kia Sorento: 8% Over MSRP
2024 Kia Sorento EX AWD
MSRP: $39,290
Average spent over MSRP: $3,037
Average transaction price: $42,327
Toyota Prius: 7% Over MSRP
2024 Toyota Prius LE
MSRP: $27,950
Average spent over MSRP: $1,938
Average transaction price: $29,888
Ford F-150: 5% Over MSRP
2024 Ford F-150 XL Reg Cab 6.5’ Box 2WD
MSRP: $36,965
Average spent over MSRP: $2,008
Average transaction price: $38,973
Hyundai Kona Electric: 5% Over MSRP
2024 Hyundai Kona Electric SE FWD
MSRP: $32,675
Average spent over MSRP: $1,624
Average transaction price: $34,299
Honda HR-V: 5% Over MSRP
2024 Honda HR-V LX 2WD
MSRP: $24,600
Average spent over MSRP: $1,192
Average transaction price: $25,792
Kia Carnival: 4% Over MSRP
2024 Kia Carnival SX
MSRP: $42,300
Average spent over MSRP: $1,867
Average transaction price: $44,167
Toyota Camry: 4% Over MSRP
2024 Toyota Camry LE
MSRP: $26,420
Average spent over MSRP: $1,166
Average transaction price: $27,586
Hyundai Venue: 4% Over MSRP
2024 Hyundai Venue SE IVT
MSRP: $19,900
Average spent over MSRP: $872
Average transaction price: $20,772
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