Zee TV’s new show, Jagriti – Ek Nayi Subah, tells the powerful story of a young girl Jagriti fighting for the rights of the marginalized community she belongs to, where innocent babies are branded as criminals, moments after birth with even their handprints taken into police records. The members of this clan are condemned to a life of hunting along with being denied education, and also being stripped of their basic rights by oppressive feudal lords.
Shweta Tripathi lends her voice to an evocative poem for Zee TV’s new show Jagriti
However, the fiction show on ZEE TV takes us step further as it reflects the harsh reality faced by many socially excluded communities still struggling across various parts of India. The channel has embarked on a movement called #JagritiSeBadlaav with the intent of generating awareness and sensitizing people about the struggles of these oppressed groups and to enlist public support towards Jagriti who, through Zee TV’s show, emerges as a voice for such communities.
Leading this important movement is acclaimed actress Shweta Tripathi, who has lent her voice to an evocative poem that captures the essence of Jagriti’s journey. This poem, brought to life with AI-driven visuals and posted by Tripathi as well as Zee TV on their respective social media handles has already begun to create a ripple. The same poignant poem has been taken on ground through live nukkad natak performances across Delhi, Lucknow, Kanpur, Agra, and Patna, aimed at starting meaningful conversations about social change.
Shweta Tripathi, known for taking on roles that address significant social issues, shared her thoughts on this saying, “Lending my voice to Jagriti’s story was a natural choice. Her journey highlights the unfair disadvantages so many children are forced to face just because of where they are born. It’s a story about dignity and breaking free from societal labels. No one should be deprived of basic rights or opportunities because of the community they come from.”
Joining Shweta are some of India’s most inspiring personalities which includes India’s Olympic medallist Mirabai Chanu, India’s sprinting sensation Hima Das, Paralympic gold medallist Sumit Antil, and Comedian Bharti Singh, all of whom have overcome significant societal barriers to achieve success. They are now rallying together for the #JagritiSeBadlaav movement to ensure that every child has an equal chance at a dignified life.
Comedian Bharti Singh, who has used humour to tackle serious issues, added her opinion saying, “As a woman, I have faced a fair share of body image judgments. But I turned those obstacles into my strength. Jagriti’s story is a reminder that every child deserves dignity and the chance to dream big. This movement is about breaking the cycle of stigma and giving everyone the same opportunities.”
Apart from the, over 100 influencers are also joining the movement by sharing their own stories under the hashtag #JagritiSeBadlaav, ensuring that the conversation around equal rights resonates both online and offline. Also starring Arya Babbar, the show premiered on Zee TV on September 16.
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