Just over a year after his promotion, Paramount+ Domestic and Showtime chief marketing officer Michael Engleman has decided to exit the company.
Sources close to the situation tell Variety that Engleman’s choice was made amid consolidation at Paramount, which recently agreed to merge with Skydance, and as teams across the company, including marketing departments, are looking to eliminate redundancies.
It is understood that Engleman — who reports to Domenic DiMeglio, the executive vice president and chief marketing officer of Paramount Streaming — will not be replaced, with his current responsibilities instead passing on to other executives within the company, though no specifics regarding those transitions are currently available.
“In notes like this, often we describe our time together as an honor and privilege,” Engleman said in an email to Paramount employees Tuesday. “And in this case, it’s truly been just that. Serving as the CMO to both Paramount+ Domestic and Showtime has been the honor. The privilege, however, has been working alongside you, with all your boundless imagination and creativity, and your inspiring capacity for excellence.
In May 2023, Engleman was upped to chief marketing officer of Paramount+ Domestic and Showtime, overseeing oversee consumer marketing, strategy, partnerships, lifecycle marketing, customer care, and social and creative execution for all U.S. campaigns. The move was made ahead of Showtime’s integration into Paramount+ across both linear and streaming platforms, resulting in a rebranding of the pay TV channel to “Paramount+ With Showtime.”
Prior to that promotion, Engleman was CMO and global brand director for Showtime. Before that, he was the chief marketing officer for TBS and TNT.
“For me, this marks the end of my third chapter at Paramount as I actually started my career at MTV many years ago,” Engleman wrote. “The place keeps drawing me back. While many things in this white-water-raft-ride of a business have changed, there’s one very important thing that has remained a constant. Paramount is a place that encourages visionaries to take smart risks and do incredible things.”
Read Engleman’s memo to staff in full below.
Hi team.
I’ve got news. Later this month I will leave Paramount Global, bringing this incredibly fortunate – and might I add – wildly fun chapter of my career to a bittersweet close.
In notes like this, often we describe our time together as an honor and privilege. And in this case, it’s truly been just that. Serving as the CMO to both Paramount+ Domestic and SHOWTIME has been the honor. The privilege, however, has been working alongside you, with all your boundless imagination and creativity, and your inspiring capacity for excellence.
In the face of incredible change, your ingenuity was rocket-fuel that propelled great brands and new businesses. Launching new hit titles like Yellowjackets or The Chi? No problem, you crushed it. Sending-off venerable trailblazers, like Homeland, Billions, Shameless? You made an art form out of it. Create streaming juggernauts out of Super Bowl LVIII or Champions League? Yep, also you. Break a few subscription-records with reimaginations like Dexter, Halo or Frasier…no problem. You get the point. You’re special. From the commerce to the art, you’ve always founds ways to beat the odds.
And I’ve no doubt you will continue to win.
For me, this marks the end of my third chapter at Paramount as I actually started my career at MTV many years ago. The place keeps drawing me back. While many things in this white-water-raft-ride of a business have changed, there’s one very important thing that has remained a constant. Paramount is a place that encourages visionaries to take smart risks and do incredible things.
I’m excited to see how you carry that spirit into the future.
I’ll be cheering for you from afar, grateful to have been arm and arm for as long as we were.
Thank you for the incredible work, and more importantly, the friendships.
Best, Michael
Chief Marketing Officer
Paramount+ Domestic and SHOWTIME
Source Agencies
